Bottom line​
Compelling business model

* Revenue potential with profit-driven cash flow

* Positive social and/or environmental outcomes

Our approach encourages business solutions that match supply and demand for social and environmental outcomes

Market-Based Approach

Data and metrics
Financial metrics and socio-economic indicators

* Reducing information asymmetries
* Driving decision making

Entrepreneurship
Spirit of innovation, measured risk-taking, and business practices responsive to evolving market demands

Unmet market need
Consumer niches and untapped business opportunities in search of creative, innovative, and commercial  solutions 

Shared value proposition
Distinctive products and services that meet market demand and add societal value

Sustainability and scale
Lasting commercial viability and operational expansion reinforcing shared value